Privacy Policy.

Avanta Group adheres to the US safe harbor privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access, and Enforcement.

Information We Collect and How We Use It:

We offer a number of services that do not require you to register for an account or provide any personal information to us. In order to provide our full range of services, we may collect the following types of information:

  • Information You Provide – When you sign up for an Avanta Group account or other Avanta Group service or promotion that requires registration, we ask you for personal information (such as your name, email address, and an account password). For certain services, such as our online store, we may also request credit card or other payment account information, which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other Avanta Group services or third parties to provide you with a better experience and to improve the quality of our services.

  • Cookies – When you visit Avanta Group, we send one or more cookies—a small file containing a string of characters—to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service by storing user preferences and tracking user trends. Most browsers are initially set to accept cookies, but you can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, some Avanta Group features and services may not function properly if cookies are disabled.

  • Log Information – When you use Avanta Group services, our servers automatically record information your browser sends whenever you visit a website. This may include details such as your web request, IP address, browser type and language, the date and time of your request, and one or more cookies that may uniquely identify your browser.

  • User Communications – When you send email or other communication to Avanta Group, we may retain those communications to process your inquiries, respond to your requests, and improve our services.

  • Affiliated Sites – We offer some of our services in connection with other websites. Personal information you provide to those sites may be sent to Avanta Group in order to deliver the service. We process such information in accordance with this Policy, but affiliated sites may have different privacy practices. We encourage you to review their policies.

Avanta Group only processes personal information for the purposes described in this Privacy Policy and/or the privacy notice for specific services. In addition to the above, these purposes include:

  • Providing our products and services to users

  • Auditing, research, and analysis to maintain, protect, and improve our services

  • Developing new services

Choices for Personal Information

When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a way different from the purpose for which it was collected, we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Policy or in specific service notices, we will offer you a way to opt out of those uses. We will not collect or use sensitive information for purposes other than those described unless we have obtained your prior consent. You can decline to submit personal information to any of our services, in which case Avanta Group may not be able to provide those services to you.

Information Sharing

Avanta Group only shares personal information with other companies or individuals outside of Avanta Group in the following limited circumstances:

  • With your consent (opt-in required for sharing sensitive personal information)

  • With subsidiaries, affiliated companies, or other trusted businesses for processing personal information on our behalf, provided they agree to process based on our instructions and in compliance with this Policy and appropriate confidentiality and security measures

  • When we have a good faith belief that access, use, preservation, or disclosure is reasonably necessary to:

    a) Satisfy applicable law, regulation, legal process, or governmental request
    b) Enforce applicable Terms of Service
    c) Detect, prevent, or address fraud, security, or technical issues
    d) Protect against harm to the rights, property, or safety of Avanta Group, its users, or the public

If Avanta Group becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

Information Security

We take appropriate measures to protect against unauthorized access to or alteration, disclosure, or destruction of data. These include internal reviews of data collection, storage, and processing practices, security measures, and physical safeguards for systems where personal data is stored.

We restrict access to personal information to Avanta Group employees, contractors, and agents who need to know that information in order to operate, develop, or improve our services. These individuals are bound by confidentiality obligations and may face disciplinary action, including termination and criminal prosecution, if they fail to meet these obligations.

Data Integrity

Avanta Group processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific notice. We review our practices to ensure that we only collect and process the data needed to provide or improve our services. We take reasonable steps to ensure the personal information we process is accurate, complete, and current, but we rely on users to update or correct their information when needed.

Enforcement

Avanta Group regularly reviews its compliance with this Policy. For questions or concerns regarding this Policy or our treatment of personal information, please contact us through our website or by writing to us at:

Avanta Group
c/o Privacy Matters
711 11th Street NE
Washington, DC 20002

When we receive formal written complaints, it is Avanta Group’s policy to contact the complaining user regarding their concerns and cooperate with appropriate regulatory authorities to resolve any issues that cannot be settled directly.

Changes to This Policy

This Privacy Policy may change from time to time. We will not reduce your rights without your explicit consent. Any updates will be posted on this page, and if changes are significant, we will provide a more prominent notice (including, for certain services, email notification). Each version of this Policy will be identified by its effective date, and we will keep prior versions archived for your review.

For additional questions or concerns, please contact us through our website or at the address above.

Want More Insights that Drive Value Creation?

Sign-up for Our Newsletter to get case studies, value creation strategies,
and market insights delivered monthly.

SIGN UP FOR OUR NEWSLETTER

Stay ahead of the curve with actionable frameworks, proven playbooks, and insights from Avanta Group’s work across SaaS, healthcare, franchising, and B2B services—all designed to help you scale smarter and create lasting value.